Why do people buy Easter presents?

Easter signifies love and selflessness. Jesus Christ left his gloried throne to come and pay the price for our redemption. That's the greatest love of all. As Christians, we have to spread this love during the Easter period. Giving chocolate eggs is the traditional way of celebrating Easter, but some people are too old to be taking chocolate and some others are on special diets, so it is not out of place to give presents during Easter.